Over time, the real estate industry has transformed from a manual, decentralised market to a more digital and global market. Today, buyers rely more on virtual tours, top searches, and the latest trends than ever. The key role of a Customer Relationship Management (CRM) system is undeniable. Property agents, realtors, brokers, and managers require more dynamic tools and rigorous solutions to cope with the risks and challenges. 

Common Challenges for the Real Estate Industry and their solutions

Let us explore the common challenges of  the real estate industry and how powerful CRM integrations cope with them::

• Poor Communication

Lack of communication among brokers, partners, and investors causes big hurdles. Delayed collaboration and no responses may turn the tables down; the customers and investors may switch to other real estate options. This turnout rate increases when there is no internal communication tool. Realtors often use social media channels, phone calls, and group chats to discuss and share business projects. In such cases, the need for a centralised communication network arises. 

The real estate CRM Dubai manages the contacts from omnichannel sources, leading to better collaboration than ever. Whether you have used Facebook, WhatsApp, or SMS to contact the clients, the CRM algorithms will automatically track and centralise all data. You can trace the data history and get the relevant details. 

• Scattered Data

Real estate businesses record client profiles, transactions, property agreements, and project details. All this data is edited and stored in multiple tools, spreadsheets, and more. The aim is to keep a record of each project and client details. The scattered data often cause mess as it becomes difficult to find the relevant document.

CRM organises and categorises all data, aiming to provide valuable information. Using multiple filters, you can reach the relevant data at just one click. 

• Poor Lead management

The success of the real estate business lies in strong collaboration and meeting clients’ standards. Can you manage all contacts and queries instantly? Surely, it is one of the biggest challenges that real estate proprietors face. Initially, realtors used to access the clients at physical places. Over growing advances in tech, agents and realtors can reach the customers irrespective of the zonal boundaries.

Lead management was tougher than ever when the real estate industry used to operate from offices. The exclusive real estate CRM features an ultimate lead management system. The software tracks the queries, contacts, and social media data. The aim is to analyse the clients’ interests, preferences, and send personalised emails and messages to the customers. 

• Lack of strategic marketing

Lack of targeted marketing causes another shortfall for the agents and realtors. Poor marketing strategies and focusing more on the offline marketing sources than online ones drags poor number of leads. 

In this advanced era, clients often trust businesses that offer virtual property tours and have more digital access.  As mentioned earlier, right lead management creates high potential for more sales. Lead categorisation and scoring enable real estate managers to plan better marketing campaigns. The more focused and consistent marketing strategy you have, the higher the probability of getting more conversions.

The real-time campaign data and transparent insights help the managers take better data-powered decisions. The successor the marketing campaign increases as you connect with an advanced CRM tool. 

• Manual Data Handling

The last but not least challenge is the burden of manual data handling. With digital storage, manual file storage is essential. In case of data damage or poor access to the digital tools, you can instantly retrieve data from hard copies. Manual data security is another big issue. 

With a real estate CRM UAE, the service providers offer high security and encrypted data. Users need not worry about data loss, as the cloud software features built-in backup storage. 

How does Bitrix24 Real Estate CRM Dubai offer Quick Solutions? 

Bitrix24 CRM is popular for its key features and personalised customer experience. Let us explore how it overcomes the real estate challenges with its core functionality:

• More targeted marketing campaigns
• Efficient lead management system with automated lead tracking
• Quick follow-ups
• Automation and centralised data management
• Mobile access
• Automated notifications and reminders
• More transparent business processes with project tracking and real-time data analytics
• Property portals and virtual location display
• Accurate marketing data and AI-enabled data forecasting
• Robust data management (transactions, property agreements, e-signature, etc )
• Powerful client interaction with instant chat responses, email, and messages
• Personalised lead interaction based on the lead behaviours and interests

If you intend to get a Bitrix24 subscription, choose the right service provider. SAABSOFT helps the real estate teams to onboard the tool quickly. With a personalised training session that meets the business requirements and capabilities, the Bitrix24 operations become easier. The exclusive workspace offers powerful integration and increases outreach.